By Michael Nguyen On
Marketing is evolving day by day. Looking backÂ atÂ 2013, it was the year that really evolved the way we market to our target audiences. As we moveÂ to the end of 2014, we are excited to explore how farÂ it would push theÂ boundaries. According toÂ Josephine Sabin, Marketing manager ofÂ DesignCrowdÂ (The Business Insider, Dec 2013)Â there areÂ 3Â marketing trendsÂ Australian marketers should look at and budget for:
MarketingÂ trend #1:Â Content is still king
But it needs to be presented in a much more interesting andÂ Â visually innovative way
In 2014, text-based content is no longer the key to success. Instead, it is videos, imagesÂ andÂ infographicsÂ are takingÂ priority. Put it another way, content will need to be more interesting and visually innovative. Hence, thereÂ is the needÂ toÂ partnerÂ with graphic designers, video producers, and photographersÂ toÂ combine ideas for more interesting andÂ stimulating content.Â The earlier you get ahead, the betterÂ chance for you toÂ get ahead of your competitors.
TexoÂ DesignÂ has adopted aÂ content sharing strategy on social media platformsÂ thatÂ is moreÂ image-based soÂ that audiences are able toÂ visualiseÂ the message delivered.Â We haveÂ found out that itÂ helped increase our audience reachÂ compared toÂ text-basedÂ content.
Marketing trend #2: Real time marketing
For thoseÂ whoÂ aren’tÂ aware of real-time marketing, it is a way of using data analytics with a processÂ to shift marketing message in real-time or near real-time (ZenaÂ Weist, May, 2014).Â In simpleÂ terms,Â your brand can quickly respond to an event through content sharing via developed platforms.
Bigger brands can implement real-time marketing quite easily as they have well-developed social media teams along with agencies at their disposal. Whilst, small and medium companies can maximize real-time marketing by aligning own created events with marketing campaign to engage their relevant audiences with an action that will benefit both the person taking action and the brand itself.Â Real-time marketing success starts with a day-to-day activity and not a single well-time moment.Â Â Even though it is a viable solution for every business, in order to succeed, businesses need to design campaigns based on their target audience, products or services and desired responses.
AtÂ TexoÂ Design, we leverage social platform like Twitter and Facebook for real-time marketing for our business as well as in-house productsÂ e.g.Â TexoÂ Energy Saver. We create campaignsÂ to encourage users join conversation, retweet or share the post with their friends.Â It encourages user toÂ stay connected withÂ the brandÂ toÂ keep up-to-date of theÂ latest news and information around websiteÂ development, mobile development and other business management issues including but not limited to business analysis, creative design and social media marketing: Like ourÂ TexoÂ Design’s Facebook or follow us on Twitter @TexoDesign
MarketingÂ trend #3:Â Pay-per-click advertising (PPC)
According to a report byÂ WebDAM, a digital asset management solutions provider, PPC budget will increase by 70% in 2014.Â One of the reasons is because SEO takes time andÂ since Google removed specific search data fromÂ Google Analytics, â€œmany businesses have found themselves left a little in the search darkâ€Â according toÂ Josephine Sabin.Â In contrast, PPC can bring immediateÂ results, cost efficiency, and great analytics. However, when budgeting for PPC, you should take into consideration what keywords you want to use, your daily budget and what is the best way toÂ optimiseÂ your budget.
TexoÂ Design believesÂ keywords still play anÂ importantÂ of anÂ overall campaign.Â WeÂ categoriseÂ our keywords into 3 groups: information searching keywords, evaluating keywords and purchasing keywords which we believe are the best practice for both SEM and SEO.
InÂ summary, Australian marketers should keep track of theseÂ marketingÂ trends and design campaigns that helpÂ maximiseÂ marketing efforts. For startups, the focus should shift to visually entertaining and branded content, real-time and social media, as well asÂ utilisingÂ the benefits of PPC.