With the currentÂ publicÂ releaseÂ ofÂ Google GlassÂ in USAÂ and news of more wearable technology being leaked, people have been questioning aboutÂ theÂ decline ofÂ mobile devices.Â Â Will we see the smartphone being integrated into clothing we wear or will this just be another prediction that will fade into obscurity?
To market its new eyes wear device, GoogleÂ hired fashion executiveÂ Ivy Ross whose previous work at Calvin Klein are very well-known,Â to be in charged of the device’s marketing strategy. Since Google is one of the few companies in the world whoÂ are able to setÂ trendsÂ in technology, we can at someÂ level ofÂ certaintyÂ predict that the companyÂ isÂ increasingÂ its commitment to this new niche market of wearable devices.
In another press release, Samsung,Â now aÂ majorÂ smartphoneÂ manufacturer,Â said it had achieved the goal of shippingÂ half a million of its smartwatchesÂ inÂ theÂ 1stÂ quarter of 2014. TheÂ numbersÂ proveÂ that wearable devices are becoming more popularÂ than everÂ as consumers embrace new technologies.Â Not to be left behind,Â Apple is alsoÂ rumored toÂ Â be working onÂ itsÂ newÂ iWatchÂ device,Â that may goÂ on sale before the year ends.
Wearable smartÂ devicesÂ opens upÂ exciting features and applications whichÂ we have yet to think off, such as givingÂ real time information about a locationÂ or offÂ a certain object.Â Dubai policeÂ already has Google Glass application that canÂ recogniseÂ and scanÂ theÂ license plateÂ of a vehicleÂ whenÂ aÂ police officer looks at it and check the number against police’s database of stolen vehicle. PeopleÂ usingÂ Samsung’sÂ smartwatchÂ can makeÂ aÂ call, send text messagesÂ without touching their phones.Â AdditionalÂ features areÂ willÂ become available in the near future as manufacturers releaseÂ their SDK (Software Development Kit)Â to developers.
On the other hand,Â wearableÂ smartÂ devices face a minefield of legal and technological issues and challenges.Â Google Glass wearers have been subject to concerns of invading another person’s privacy. Some restaurants and bars have already banned Glass from being worn in its premises. Secondly,Â wearable smart devicesÂ rely onÂ aÂ mobile device’s data network whenÂ itÂ is outÂ Wi-Fi rangeÂ which meansÂ people with wearable devices still have to carry their mobile phones with them around to provideÂ anÂ Internet connection. Another issueÂ which plagues wearableÂ smartÂ devicesÂ isÂ battery longevityÂ and the high costÂ (Google GlassÂ costs fromÂ $USD1,500), which puts itÂ in the high end of consumer electricÂ pricing.
AtÂ TexoÂ Design, we have helped many businesses bring their applications from web, from legacy platforms to iOS, Android and Window Phone,Â or in otherÂ words, mobileÂ devices with tremendousÂ successÂ but we don’t haveÂ aÂ crystal ball to accurately predict the future of wearableÂ smartÂ devices.Â However,Â we can confidently say that untilÂ the legal and technologicalÂ issuesÂ are addressed,Â smartphonesÂ will still beÂ the primary device of usersÂ and companies should still focus on providing their customers with an immersive mobile experience.